It doesn't matter if you're friendly, it doesn't matter how long you've been in that position, here nobody cares about these things, although being friendly is nice it is not enough, and in many places you can get by somehow in a way you can't in the Bay Area tech scene.
The problem is that this attitude overflows into everyday lives, and that's why people protest the Google bus. People don't want to live in a world with insensitive assholes that get their jobs done. They don't want to live in a brave new world devoid of history and culture, segregated by industry, education, age, and class.They especially don't want to live next door to the enlightened bay area techie that can't stop complaining about his company's acquisition by those darn Texans.