"They report plans to increase spending on social media efforts by more than 300 percent in the next five years, increasing their marketing budget allocations for social media from 3.5 percent to 13.7 percent." This is what I call incredible opportunity to have a profound impact in the world as long as all of us (entrepreneurs) deliver the services that will provide results. All that I can say is "what recession?" This is an exciting time to innovate!