Or you could simply live your life doing whatever you love. I love learning new things, I love programming and I consider myself a "programmer" (as a painter considered himself a painter). I don't care if I make more money being "a business person who have a lot of contacts and create business value". If you like that, ok go for it. I prefer stay here, in the other side, reading a book.

"Add revenue. Reduce costs. Those are your only goals." Well, if those were my only goals, what a sad life don't you think?