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>I have never heard somebody say "I'd totally build X but the tax incentives just aren't high enough".

I read it more as "I'd totally build X but I have no idea how to do it legally or even how to learn what the legal requirements are." Much easier to work for a big company that can afford full-time lawyers.

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I think some times startups say "I know this is the law but it's outdated and let's see what happens..."

Sometimes it's bad: Aereo Sometimes it's controversial: Uber / Lyft

But for the most part I think people act and then find out after the fact they did something wrong or not in alignment with expectations.

For example, is Soylent worried about somebody dying? Probably but that didn't stop them from doing what they are doing.

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