The author is full of it. Whichever system you grew up with will seem natural to you. This misconception comes up time and time again: https://news.ycombinator.com/item?id=7821501
The article seems like fluff; the author isn't even making novel mistakes.
He even says that the metric system "died". Hah. That's true only in a very limited parochial sense; it's the most popular system of measurement on planet earth even if it's isn't used for day-to-day things in the USA.