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If you have enough business that you need a scheduling solution, I don't think $90/mo for all-you-can-eat SaaS is anything businesses would think twice about. Actually, I think it's odd how Square Cash is totally free and always makes me question what the catch is (probably that you'll end up with your data in some next-gen consumer credit scoring system).

> I think it's odd how Square Cash is totally free

My assumption has always been that this cannot last. That said, if it's only free when you're using another paid Square product, that could be a really interesting approach.

Haven't there been indications that the payment platform isn't particularly lucrative? Lots of volume, not much profit.

> Add a booking button to your email and embed the Square Appointments widget directly on your website or WordPress site. No coding required. It’s as simple as copy and paste.

End users do not need to install an app