>Bear in mind that the experiences with our test cars are purely anecdotal and never factor into our reliability ratings. After all, it's a sample size of one.
>Bear in mind that the experiences with our test cars are purely anecdotal and never factor into our reliability ratings. After all, it's a sample size of one.
Edit: Actually, it's not just an issue about the proper noun ending in "s", but the proper noun ("Consumer Reports") is actually using a plural noun, reports. For the case of making a plural possessive, most would agree that you just add an apostrophe without an additional "s" (s' rather than s's).
[1] Eg, this source ( http://www.grammarbook.com/punctuation/apostro.asp ) reports several rules that are in use for singular and proper nouns (see Rule 1c): 1. Add just an apostrophe after the "s" for any word endign in "s" 2. Add an apostrophe and an "s" to a common noun ending in "s", but just an apostropher to a proper noun ending in "s". 3. Write the word as we speak it. Further, in Rule 2a: regular nouns that form plurals with "-s" or "-es" just get an apostrophe (no extra "s").
Consumer Reports is a proper noun formed from the plural form of a common noun that is pluralized by adding an "s", so all those (except perhaps "write as you speak", and then only if you'd say "Consumer Reportses" for the possessive form) support adding a bare apostrophe rather than apostrophe plus s.
And cites these as examples:
the United States' role in international law
Highland Hills' late mayor
Callaway Gardens' former curator
the National Academy of Sciences' new policy