The global road death toll has already reached 1.24 million per year and is on course to triple to 3.6 million per year by 2030.

In the developing world, where this pandemic has hit hardest, it will become the fifth leading cause of death, leapfrogging past HIV/AIDS, malaria, tuberculosis and other familiar killers, according to the World Health Organization’s (WHO) most recent Global Burden of Disease study.