Three questions and a comment-

Q - is it really iBeacon? iBeacon is a specifically licensed "technology" from Apple (which, to go offtopic, should be avoided because it's intentionally exclusive and locked in, despite the existence of unsanctioned implementations on other platforms). BLE != iBeacon, just as Facetime != h264).

Q - Is it really manufactured in the USA?

Q - What are the in-app purchases? I'm not sure what functionality you could provide above and beyond that would merit an additional purchase.

C - I have a terrible eye for aesthetics, so take this with a grain of salt, but the fonts on the site really bring down the quality level and expectations.