Perhaps constantly seeing and feeling the read and unread pages of the book reinforces the sense of when things happened in the story.
Perhaps an e-book interface with stronger indicators of progress could cure the discrepancy. (One idea: shift the entire page slightly inside imbalanced margins based on how deep in the book you are.) Or perhaps people who have only ever read e-books wouldn't be as dependent on pending-pages-physicality.
Or maybe future Kindles could actually become flatter as you progress through the story, via some sort of deflation mechanism.