A) Helping out Twisted, they'd have gotten:
* Kudos from the Twisted community for their contributions to the project;
* Less code required.
B) Creating Tornado, they got:
* To avoid other people's code they didn't like in the first place.
* All the credit. They are the authors of the framework, not just contributors;
* A fresh start. A project designed to their needs;
* Ability to lead the project in the direction they like;
* No stigmas attached (e.g., "Twisted is too complex");
* Major kudos from a large community of developers interested in "real-time" web services and applications;
* Tons of free publicity to the project and FriendFeed/Facebook's open source initiatives.