On the flipside, I think the target demographic would use it without a second thought regardless of the design because the thing they're after is the end result. They only look at this site for fleeting seconds to develop their gif. Essentially, you're trying to appeal to an already sure audience, and in doing so risk losing out on the 'maybe' audience.

I cannot think of a target demographic who would use the site in its current incarnation but would not if it were a cleaner, simpler, "less /b/-inspired" design. I can however think of a demographic who wouldn't use the site unless it were cleaner.

edit: This sounds like A/B testing 101 to me.

Awhh. Thank you Heyadayo <3