I try not to complain, but since you are here... I buy coffee from a local roaster. It isn't in your list when I try to go through the sign up process. I can't proceed with the sign up process unless I pick a company. Meanwhile, if I want to recommend my local roaster to you, I get presented with a WuFoo form. That's cool, but I have to give you my name and email (which I don't care to do) and there is no place for me to give you contact info for the local roaster I'm trying to submit. I then go back to the original signup form and think that I'll try to find some coffee I drink occasionally, just so I can get through the signup process. As I'm scanning the list I see some that I would call extremely common-place - could be bought anywhere - and start to wonder if I'm just not the target audience (even though our household drinks a lot of coffee and we are always interested in variety). Thus, didn't sign up.