Does a Rock Have Consciousness?

"How could the ineffable experience of tasting a strawberry ever arise from the equations of physics?"

When I read that, I was thinking that you could ask the same question about how we could be reading the NYTimes instantly from the equations of physics.

Granted, data transport is not to the same effect as consciousness so I could be straw-manning, but it simply could be because we just understand data transport better that consciousness seems more complex. If you showed someone 120 years back what we can do to bring up the New York Times, and told them it was based on physics, they might not believe us.

I'll wait for some experimental data, thanks.