Exactly. You captured the jist of the article perfectly, @patio11. You've got a chance to learn from your users that are likely to bounce. you've got to simply the page, and you've got to find a way to get as many potential qualified leads to opt-in to you reaching out to them later somehow.

Well said.

Worse, they might not even send people to your homepage.

When Techcrunch wrote up Twiddla, they linked directly to a meeting room that they'd created. So the first several thousand people got to see a horribly overloaded web conference, with everybody drawing at once.

Fortunately, we noticed it as soon as the article came out, so we were able to redirect traffic over to the homepage, but still the first dozen comments on the TC article were not very nice.