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And it became a $27 billion pa business.

http://www.huffingtonpost.com/2013/12/16/how-the-yoga-indust...

You dont have to spend a penny to do yoga

Just need a dirt floor at the very least.

This comment embodies the total misunderstanding of Yoga by the Western World. Yoga isn't about letting everything go during this life. It's about letting go the non important things. Iyengar himself, while extremely wealthy, strongly condemned the mercification of Yoga that we witness nowadays.

Also, you don't need to buy a darned thing to do yoga. Lululemon or no.

But it is a great proxy for the value that it brought to our society.

Put another way, how else would you put a number on the value that it brought to our society? You could use the number of practitioners, but that wouldn't rank compared to other things those practitioners do.

> This comment embodies

Excuse me, but what view did i express other than to point it out? I'm aware of the slight contradiction at hand. Recall this site is concerned with revenue generation opportunities

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