You could actually, if the sockets are the same. The light will be twice as bright, and the bulb will last probably 1/4 of the normal lifespan. The energy efficiency will be higher.

The hotter the filament, the shorter the life, but the better the energy efficiency (also slightly less reddish light). Light bulbs have a filament length tuned typically to 2000 hours.

TV studio lights are often tuned to last just 50 hours, but they are way more energy efficient. But not necessarily dollar efficient.