I'm super excited to start playing around with this. Although there is still friction in moving from one app to another, this API is a first step in weaving together what is now a disjoint mobile experience. Also, a great way to growth hack: I see app developers viewing URX as a toolkit to piggyback off other apps' audiences/views. Congrats to the whole URX team!
We're paying close attention to this at GinzaMetrics and are really excited to see this come out. Awesome work guys!
This is really awesome. Seems like the general public is starting to understand how important deep links are going to be as tool, and URX is building the toolbox.