Really simple and cool service; does anything like it exist? I'd imagine you'll eventually take a small % of the reward itself (processed through the site). If people ever marked their item "totally lost" you could also hit them with affiliate marketing replacements.

I think it's a fairly narrow use-case. I'd always just write my name/phone # on a large % of my stuff; but I suppose I would rather put a sticker on some things (phone, wallet, electronics, etc.)

Pretty cool - how long have you been live? And how are you coming up with this 80% "return rate?" Do you have a sense of when things are actually marked "actively lost?" as opposed to "if it ever is... this sticker will come in handy" ?