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Definitely an important dark pattern with real, significant impacts [1]

Curious though - is this personally attributable to Zuckerburg?

[1] http://online.wsj.com/news/articles/SB1000087239639044416580...

I doubt it. Humans hoodwinking others into giving up "the goods" (money, information, time, etc...) is older than the hills. Much like Doc Holiday, who no doubt was preceded by others who were brash with no care for their own life following a terminal diagnoses, just did it best.

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