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Make it paid, and you might have a fighting chance with executives and salespeople. Executives get cold-called AND cold-emailed by terrible salespeople all the time. Know why? Both media are essentially free.

Paying would create a much-needed quality barrier in these irreplaceable but miserable media.

Free isn't always better...how are you planning to make money anyway?

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Interesting, thanks.

The registered email address getting the redirection to it's own phone pays for that service by the minute... at a rate comparable to SkypeOut. This is TollFree at really great rate.

Oh, did I mention, once you have an account, you can also dial out to normal phone number using simple URLs again... and pay for that. But this is really an add-on.

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