Don't knock it 'til you actually read it. The succinct snippets given on CodingVC's blog don't do it justice.

It's one of the most interesting business books I've ever read - one of the only that's worth reading multiple times.

You can see my more detailed notes from it, here:

http://sivers.org/book/ArtOfProfitability

Or if you're the video type, I did a conference presentation about it, here:

http://vimeo.com/15088740