+ light - 5 products a month
+ gold - unlimited # of products a month
The plans are monthly subscriptions to make nutrition facts labels.
Now I am wondering if any other sass owners out there opted to drop their unlimited plan to some high number like:
+ gold - 100 products a month
Has anyone experimented on how using the word 'unlimited' affects your sales?
Never ever listen to people who use the words never and ever.
If someone is creating more than 100 food labels a month, they are making, importing, or selling a ton of product, and you need to make sure that your pricing in reflective of the value they receive.
We are launching a new service shortly that we have placed limits on every feature where we have external costs to pay. Any feature we have that is internal to our software, like adding more records etc, we don't really have limits except where we found it helps people to select the right tier.
And on our plans where there is a limit, we allow people to purchase blocks above their service level, either as a 1 time add-on or on-going basis. For example, we provide SMS messages as part of each tier, so if your plan offers 1000 SMS messages monthly, but this month you need to send 2000, you can just pay for a block of 1000 more and not have an ongoing fee. We don't sell them by the message, but in blocks. But if you find yourself needing that permanently it might make more sense to upgrade the plan.
Also, we have a threshold that if someone goes over our "limit" within a certain percentage we do not charge anything additional for it. We did this because in beta we had a few clients schedule like 10-20 extra messages in a single month, and it just seemed wrong to force them to purchase a block for such a small overage. But if we see that occurring for 90days then we have the system alert us to reach out and talk to the client.
We also have an enterprise tier where yea, pretty much everything is negotiable and can be unlimited with the appropriate pricing associated. And enterprise clients we will quote individually, as I would see those types of customer feeling more comfortable talking with an account manager anyway and having a plan tailored specifically to their needs.
I would go with a 4 plan approach . . .
Hobby up to 5 products per month Foodie up to 10 products per month Vendor up to 25 products per month Business up to 50 products per month
Then 'Need more than 50 products per month? Click here for enterprise pricing.
Then have another pricing page just for enterprise.
Enterprise I Up to 100 Enterprise II Up to 150 Enterprise III Up to 200 Enterprise IV Up to 250
these would go up to top tier plans with prices that might see pie in the sky to you . . . but capture the value of large scale clients . . .
The have a link to a contact form . . . need more than 250 products click here to contact us to custom plans.
If you're at the early stage you don't want to make minor tweaks to your pricing (to hone in on what works best) but you want to make big changes to figure out what works at all.
Do you have customers right now that have more than 100 products? If so, does that mean your customers have money and are getting value from your SaaS app? Are you charging them $1000/mo? If not, why not?
To your point about a 1,000 a month, competitors are charging less in the same space, but I don't think my clients are actively price shopping as they subscribe when they need it immediately.
There aren't many vendors that generate more than 100 though.
Giving a number (regardless of the amount) can give an impression of limiting a user. Conversions (theoretically) may e affected (+/- 2%) specially when a customer is comparing between similar pricing / same feature products.
I would be happy to help you out on your AB testing when you think it's time. Like to see how this goes. :)
I guess I'm curious if any vendor has been successful in putting an artificial limit with a positive client perception.