'It's like vegetarians who crave meat and eat meat-"flavored" tofu burgers instead. Again, what's the point?'
Most vegetarians - especially those who 'crave meat and eat meat-"flavored" tofu burgers instead' - aren't doing it for the culinary experience. The point is to adhere to the set of ethics they aspire to. (Depending on just how those are conceptualized, and just how they practice their vegetarianism, this may or may not be a point well achieved, but that doesn't change the fact that it's clearly "the point"). Ignoring that is idiotic.
No particular comment on how well this translates to the digital.