"Harri summoned an 11 member crack team around him, with the mission of bringing the increasing power of the Internet of Everything to reach everybody's reach. In September 2013 they started making the bttn a reality. Deliveries will start in October 2014."
11 people set out to build a standalone button that costs 100$... Am I missing something? Is this satire? Great idea, would love to buy one but both price and team strength seem to be off by factor of 10.