As the other commenters have said, this was incomprehensible to me (I didn't watch the video, unlike the others, but you should be prepared for people not watching introductory videos - I for one hardly ever do).

Does this make more sense in other cultures? I know a wok is a round-bottomed cooking pan - I don't know what that has to do with links or search though. There also seemed sporadically to be some anime characters showing up - should this have been a clue to something?

This could be something incredible, I just have no idea what.