"we take an existing technology and attempt to shoehorn it into another."
Not financially, which is a HUGE problem for smart watches.
I'm considered an unamerican weirdo crazy, at least in part, because I dropped like four hundred bucks on a smart phone and pay only $22/month just for service, instead of paying $100 on a two year contract like a real American, who can just barely afford a $100/month callphone bill but could never financially survive a single one time $400 expense.
These watch guys think they're going to sell $300 one time expense watches to a people who as a group have already proven they would rather pay loan shark interest rates rather than pony up a couple hundred bucks to buy their phone. This is a recipe for disaster.
The only way smart watches can possibly survive is by being bundled into a contract with AT&T or whoever, say an extra $50 a month for two years on their existing contract which would be a modest 150% APR loanshark-grade loan. You "know" the consumers are not going to be able to pony up $300 cash because they're already self selected as loanshark victims.