With Apple, they appear to present things differently. Perhaps it is because you can't hear Jony Ive smiling when he talks? He sounds like a robot, so it must be a logical thing to do?
Maybe they will start using Watches instead of doing this:
https://www.google.es/search?q=bridge+padlocks&newwindow=1&h...
Seriously, I can see it being used, but it's still very gimmicky.
FIFY. At $349 a pop, I doubt you want to cruise in college with this on the wrist.
Headphones are different because (until Beats) they were mostly about function and not form. You can get very good sounding headphones for under $100, which is why people whine about Beats being so expensive. Beats's innovation wasn't making good headphones, it was making headphones into a fashion (so they could charge a lot).
MP3 Players are different because (until Apple iPod) they were mostly about function and not form.
Phones are different because (until Apple iPhone) they were mostly about function and not form.
Tablets are different because (until Apple iPad) they were mostly about function and not form.
Smart watches are different because (until Apple Watch) they were mostly about function and not form.
It's not hyperbolic to say that the company redefines categories.