Well no money because nobody's paying for it,and since nobody's paying for it the content is usually average at best.
Free information is great,but let's face it,quality news cost money and time. What have we today?in the tech world? content farms (readwrite,thenextweb,techcrunch,mashable...) where writers often know nothing about the subject,or are using social justice warfare to manifacture outrage in order to generate impressions( http://readwrite.com/2014/09/09/apple-no-women-on-stage-dive... ). How can that kind of news scale? readers are not idiots. But most readers ,at the same time,refuse to pay for anything,so the money has to come from somewhere,so we get sponsorised news too...
Real journalists or writers have skills,what's missing is a plateform where pro journalists could monetize their skills to corporations directly,to write serious reports on a specific subject for instance,intelligence,sourcing,or just writing for the web(for commercial purposes,i.e. writing for content for a corporate website).