No way.
Apple targets the fashion market. Material might be great, but the form factor is horrible: big, clunky, ...
Basically Apple tries to sell a very tiny computer add-on in a jewelry case.
Currently I'm only using watches for training a Garmin 310xt and now most of the time a Suunto Ambit2 S. The latter is the more modern and it does the training stuff very well. I can swim with it, it has GPS and it has very good heart rate monitoring functionality (it gets the oxygen consumption and energy using heart rate variability data).
For Apple I would hope that the new Apple Watch is the equivalent of the first iPhone, which also wasn't very good on the hardware level (slow, limited connectivity, ...).