When I was living in the UK about 70% of my purchases were done with a chip and pin card, even a couple of beers at a pub.
This because in the end it was quicker and easier than using cash.
If NFC makes paying quicker and easier than using cash or cards, the demand will be there: by the end of the month there will be millions of iPhone6 customers waiting to test these new features.
If I were a shop/chain owner, I would be scrambling to try to please them, before the competition does.