First, not every payment requires credit cards or a need for financing.
Second, advocating the idea of cheap and frictionless credit is dubious at best; subprime loans didn't exactly end well.
Last but not least, it's unclear what you're advocating for instead of what Apple did.
Paypal, which you mention towards the end, does everything through cards and bank accounts, with the additional twist of you carrying a balance with Paypal. But they're a bank for all intents and purposes. And regulated as such, at least in Europe. Apple isn't in that business, and that's a good thing. Remember how GE or US car businesses ended up in the wake of the subprime crisis.