Coming back to embedded applications not being that complicated, now you also need to get your developers to learn another framework and IDE while they are already under pressure to develop their current feature set.
Like codehero states elsewhere it only adds another abstraction layer between you and the silicon, in a field where exact control of the silicon is paramount (Low power, response latency in real time, limited resources etc).
Furthermore what guarantee do you have that Mbeddr will support the latest processor you are working on. At least with C being a defacto standard in the industry you have that guarantee. Furthermore most processor manufacturers supplies demonstration code to use their latest processor features, how easy is it to pull that into Mbeddr?
I'm afraid this is a very fancy and polished solution looking for a problem.