mcormier is probably refering to "The Great Masculine Renunciation". If you're interested in fashion studies, I can recommend the book "Fashion-ology: an introduction to fashion studies" by Yuniya Kawamura.
[1] http://www.oppapers.com/essays/Great-Masculine-Renunciation/... [2] http://books.google.com/books?id=LUWTJWXZ2QQC&lpg=PA40...