Take Emacs. That's a technology that empowers people to become creators. It's hackable, and not in a grim boring way like Unix:
"When large numbers of nontechnical workers are using a programmable editor, they will he tempted constantly to begin programming in the course of their day-to-day lives. This should contribute greatly to computer literacy, especially because many of the people thus exposed will be secretaries taught by society that they are incapable of doing mathematics, and unable to imagine for a moment that they can learn to program. But that won't stop them from learning it if they don't know that it is programming that they are learning! According to Bernard Greenberg, this is already happening with Multics EMACS." https://www.gnu.org/software/emacs/emacs-paper.html
Please note I am merely reporting what I remember was the most common way to refer to non tech savvy people.
This is the same culture that gave us LART, PEBKAC, cluebat, and of course the BOFH.
Interestingly enough, in italian we used "utonto" as a blend of "utente" (user) and "tonto" (dummy, simpleton), showing the feeling was shared across language barries within similar groups.