It strikes me as something that will do a lot of things poorly, rather than a few things really well. I want a cooler that's big, waterproof, has wheels and strong handles. If I want music, or for some reason a blender, I'd much rather have dedicated appliances. Weak/cheap blenders are terrible, basically anything less than $100 winds up being more frustrating than useful. I can't imagine that the battery powered DC blender in this cooler is going to be a winner.