Encourage your family and friends to do so.
Smaller ISPs will treat you better. They do exist.
I switched to one (sonic.net). I got a call a week after switching from them, "Hi, your internet speed is slow. We can do better. Can we come out there and fix the line noise?"
And they did. Faster than AT&T ever was - no data caps, and $10 cheaper to boot. Totally unprovoked, totally unasked for. It had been so long that I forgot what solid customer service looked like.
AT&T has been sending me junk mail offering me first $35, then $29 and now, $19/month for 12 months. Sorry --- my bar of acceptability has been set back to where it should be and you simply do not reach it. Your pricing points do not matter when I no longer value the services you provide. It's like McDonalds trying to sell a cheeseburger to a vegan.