It's free as in "freemium". Unusable unless you spend a tonne of money on lots of little in-app purchases.
I have no experience with Altium at all, I found this via Twitter and through the EEVblog where it's been mentioned since the guy running the blog seems to have hope/interest in it.
For me it'll probably not be very interesting, since I totally expect it to be Windows only. What do folks with experience with Altium's products think?