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The price is based on what people will pay, not what the components cost.

The people who buy this will be existing Kindle owners who can't do without their Kindle but want the existing problems addressed.

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Exactly. I ordered the new Voyager model immediately, because my (until today, top-of-the-line) Paperwhite annoys the shit out of me (for one microsecond) every time I turn the page, and because I want a higher res screen while keeping the same awesome readability.

I'd bet a huge majority of purchasers of the Voyager are mostly-happy current Kindle users.

Totally agree with the OP.

I'm not upgrading my Paperwhite V2 at the new price, I likely would have at the same price.

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