I stumbled onto http://theleanbrand.com during it's crowd publishing pre-sale, which made the pre-order on Amazon possible. I was desperate to clarify Brand for my self, so I bought it. But it has turned everything on its head for me, like the Pivot you mention.
I was like a mole coming out of its hole into sunlight, hence this broader question on HN. I appreciate your insight into not only concepts but people in Brand. Your Agency Model comments and p/m/b fit comments read like sections of The Lean Brand, hence my curiosity on whether we can make a wider HN question of who is right between Laura and Jeremiah, since I am so new to this.
On Twitter I'll ask if you and Bill would do a comparison of The Lean Branding and Lean Branding for us on HN, if I bought you both the eBook to go through. Bill seems closer to Jeremiah than to Laura, but without a standard to offer beyond great observations.
After reading through what I have in The Lean Brand, specifically the Early Adopter copy and early-release of a Chapter before that, I can't understand how the issue of a standard for Brand, or even a sane way of using the word hasn't come around until now. I am wondering how people like you and Bill would approach it, with The Lean Brand in mind, since you seem to know about Lean Branding already ( at least enough to recommend it ) ... I'd value your perspective since I am 50/50 Coder & Entrepreneur myself.