I'm posting this on HN because what the French media are doing (according to the article) amounts to something of an elegant SEO hack: if we all stopped calling them by their wannabe 'Islamic State' moniker, and uniformly started using the Daeshi label instead, that would tend to force the search rankings on their their various propaganda videos/websites down -- or force them to start using it if they want their rankings to come back up.

Side note: Title abbreviated slightly to fit the 80-char limit.