It is more like a kind of gatekeeper discussion. Digitalization has moved the gate keeper role from media dinosaurs to agile startups and companies.
Uber can de-activate their users as well as Facebook can reduce organic visibility of fan pages or Google may kick you out of their index. The open internet that we have is still built upon the gate keeper behavior.
In the Uber case that clearly affects individuals, like taxi drivers, but in the case of Facebook, Twitter and Uber that can affect large companies, too.
So, may I read this article also as a manifest against "attention" monopolists?