no no no. this is a very well engineered movie. Everything that occurs in the movie is specifically designed to generate an emotional response. Some responses are positive, others negative. iirc, they always develop in a way where they could go either way, and then they break. this creates suspense and surprise, heightening the response. I could go on for an hour about all the audience manipulations in this movie but there isn't room here. suffice it to say that, its not hype, it is actually very well designed.