For those not "in the know" the hardware is the same, but desktop firmware drives will sit there for 10 seconds or whatever it is beating the drive when there's a read (or write) fail on the assumption that if your machine only has one drive you're better off trying as hard as possible to keep retrying until it works, and possibly the slowness will motivate them to replace (god forbid an end user have backups lol)
Enterprise firmware, when it has a soft fail, just croaks as fast as possible. That lets the raid array hurry up and do its thing, or maybe even higher level replication do its thing.
(edited to add the old startup adage of "fail quickly". Thats what enterprise drives do to keep overall array latency low, which is counter productive for consumer non-array drives)
Aside from the firmware load the prices are different because usually enterprise has better guarantee and better service and unlike consumer drives which statistically are never replaced under guarantee so you can claim anything on paper for marketing purposes it won't cost anything, enterprise drives WILL get replaced and there will be a papertrail etc. So the guarantee for an enterprise drive actually costs something.
Sometimes the firmware has some other subtle differences like how it handles recalibrates and scrubs (consumer home drives are like "too bad you get to wait on my schedule" and again, enterprise will go to some effort to eliminate array latency)
My guess is the article is subtle astroturf by the winning drive mfgr?