Precisely. As a small, personal investor the last thing you is to make frequent trades thinking that you can beat the market- unless it is your toy money.

Wealthfront and others are making the stock market better for individual investors, retirement savers, and so on. This to the contrary appears like stressing the gambling aspect of it.

I would love to be wrong, but it is hard to see how this will make markets better and not lose people a lot of money. (Provided they don't 'pivot' in the future.)