netflix has clearly said they are not an archival service / library (in so many words) that they are a 'whats popular now'.

This is the real opportunity for a disrupt-er. sure its hard / expensive to get the content, but that's also opportunity, and clearly netflix is out of touch with what their customers actually want from their press releases.

And even though they say they buy only the content 'people want to see currently', it seems like they do a poor job. netflix defenders will spout 'if you cant find something to watch on netflix well ...' thats completely misguided, you shouldnt have to search netflix for something to watch, you should find what you are looking for.

as the running joke goes, people spend more time searching netflix for something to watch than actually watching