IBM CEO Ginni Rometty Gets Past the Big Blues
fortune.com
fortune.com
IBM is a financial engineering company... now, if it could become a sales company again...
From the article:
Ginni’s Rules 1. Don’t protect the past. 2. Never be defined by your product. 3. Always transform yourself.
#2 seems to lock them in as a Finance, Sales and Services company.
The importance of "big data"/cognitive computing cannot be overstated but it needs hardware on which to run. The neuromorphic computing research is interesting but for the time being the real advances in the field are being made with more conventional hardware and I'm not convinced we yet have a good enough understanding of this field to create an effective new hardware architecture for it.
As for cloud computing it certainly has advantages for many types of customers but I think many of the large businesses that represent the lion's share of IBM's customer base will be wanting to maintain their own computing infrastructure for the foreseeable future. They simply will not be willing to trust 3rd parties with their sensitive data, especially in light of the lack of legal protections in the US for data that is in the hands of 3rd parties.
So where does this leave IBM's current (or prospective) customers ? x86 is gone. If IBM's strategy is to push POWER as the way forward, that would be great, but are they really doing that or are they going to let POWER wither ? Will customers need to put Lenovo hardware in their data center to manage their POWER systems ? Some customers probably won't be willing to do that (in the US, at least, for other countries trusting Chinese vs. US companies may look like comparable risks).
I suspect that a major selling point for IBM's software and services has been its ability to provide the full range of hardware needed to run a data center, from servers to SAN storage. If their transition plans involve giving up this advantage then I think this transition will be a very rocky and risky one that will result in many of their customers looking elsewhere.
Yes, IBM's customer's need hardware. However, I think that the profit margins simply aren't that lucrative anymore, and IBM is right to be focusing on the high-margin software market.
There will always be some customers that want/need non-commodity big iron, but such use-cases are becoming more and more rare. It wouldn't surprise me if IBM sees its hardware offerings as little more than accessories they can offer to support their software offerings.
But at the same time, what's paying the bills is their consulting & services business. And there they're laying-off high-skilled workers (because they're expensive) in favor of fresh-outs and newbies (because they're cheap). That's not a good strategy. You can't starve the cash cow for too long. The result is that their sales people are making promises the technology people can't keep.
You know you are stuffed when execs talk with euphemisms like Resource Action. They are no longer proud of what they are doing, they hide behind words.
Maybe some IBM exec can answer this for us
“Our internal metric is we look to sign one to two new customers a week,” he says. “That keeps us going, keeps us busy.”
“It [Watson] will reinvent careers and reinvent industries,” says Rometty. “It is the third era of technology.”