A $22 million fine would have been a great lesson.
The debate around doing that in the US would be incredible. Some people would see it as being unequal treatment under law. In one way it is; in another way it isn't.
Prince Alwaleed accused Forbes of underestimating his wealth - imagine how difficult it must be when people are trying to get the lowball figure.
Well obviously, but that is true of all fines. And you cannot argue that a system where the poor person pays $1000 and the rich person $4000 is harder on the the poor person than a system where everybody pays $2500.