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I like it a lot. But I have a tangential question: has anyone found a good writeup on rise of the use of adjectives like gorgeous, stunning, beautiful, amazing to describe apps? Aside from my personal opinion, I'd like to know if anyone else has observed and written about this trend.

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I have not seen a write up on this, but whenever I see it, it seems strange. Calling your own app 'gorgeous' or 'stunning' may come off as conceited. Those are subjective terms. If the UX is positively impacted by the appearance, call that out in the copy. I think it would be better to let your users gush over the appearance of the app using subjective terms in reviews or testimonials.

What type of write up are you looking for? The rise can simply be attributed to computers being powerful enough to render good-looking design without a hit to performance, so design is now at the forefront of many corporate images. It doesn't hurt that Apple talks about design with these terms, and that's an association many people want their customers to make.

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