It sounds like you just didn't understand what he was trying to say.

Maybe you failed to invest the proper amount of time in the article? Perhaps you didn't pay enough attention, because you're lazy? I suppose you might be too overworked and stressed out to get it? Could it be that you used traditional reading practices? Is your work environment not conducive to reading a top N list? It could be that your boss doesn't care about excellence, which is why he hired a twit...

By chance, do you have halitosis?